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	<title>Local Web Geek , Small Business SEO</title>
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	<link>http://www.localwebgeek.com</link>
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		<title>Back to Basics: The Fundamentals of SEO</title>
		<link>http://www.localwebgeek.com/back-to-basics-the-fundamentals-of-seo/</link>
		<comments>http://www.localwebgeek.com/back-to-basics-the-fundamentals-of-seo/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 18:55:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.localwebgeek.com/?p=354</guid>
		<description><![CDATA[One of the hottest topics on the internet right now is search engine optimization, or SEO. Companies are paying thousands of dollars in order to make sure that their websites [...]]]></description>
			<content:encoded><![CDATA[<p>One of the hottest topics on the internet right now is search engine optimization, or SEO. Companies are paying thousands of dollars in order to make sure that their websites are optimized for SEO, and they&#8217;re constantly updating their websites in order to make sure that they stay at the top of the search engine results. They do this because they know that this is a key way to stay competitive in a market flooded with vendors vying for the attention of their target demographic. But most people have lots of questions about the basics of SEO. Here are some frequently asked questions about SEO and their answers.</p>
<p>What is SEO?<br />
Basically, SEO is the practice of tweaking your website so that when people run a search on a search engine for specific search criteria, your website has a higher ranking in the search engine results. Any given search on the internet can turn up millions of results, but no one clicks through to see the results on the last page, since most search engines rank their results based on relevance. So the higher up you are in the search engine results, the more likely it will be that your website will be found by those who are looking to find it. As long as you implement even the basics of SEO, this should have an impact on your search results.</p>
<p>How does SEO work?<br />
SEO can affect many different aspects of your website. The basics of SEO start with choosing the right keywords to use on your site and using them to create content that has a certain keyword density in the text of your website. Basically, if you counted all of the words on any given page of your site, the search terms you want to optimize for should account for anywhere from 1-3% of the words on that page. You don&#8217;t want to have more than 3% because search engines will give you a lower ranking if they think you&#8217;re keyword stuffing, or simply repeating the keyword for the sake of trying to fool the search engine into thinking that your page is relevant when it&#8217;s not.</p>
<p>How can I make my website more SEO-friendly?<br />
As mentioned above, some companies pay thousands of dollars in order to keep their websites optimized for search engines. But you can implement many of the basics of SEO on your own, as long as you know how to edit your own website. But if you do that and you&#8217;re still not satisfied, you may still want to call in the professionals.</p>
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		<item>
		<title>Keyword Marketing Research – Finding Profitable Keywords</title>
		<link>http://www.localwebgeek.com/keyword-marketing-research-finding-profitable-keywords/</link>
		<comments>http://www.localwebgeek.com/keyword-marketing-research-finding-profitable-keywords/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 18:55:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.localwebgeek.com/?p=352</guid>
		<description><![CDATA[A lot of companies are spending a lot of money on optimizing their websites for search engine searches these days. It&#8217;s easy to understand why they would want to do [...]]]></description>
			<content:encoded><![CDATA[<p>A lot of companies are spending a lot of money on optimizing their websites for search engine searches these days. It&#8217;s easy to understand why they would want to do so: more and more people are turning to the internet as their default medium for finding answers, and companies want to be at the top of that list for answers. But jumping right into search engine optimization (SEO) without doing a little research first would be like putting the cart before the horse. Before you start optimizing your website for search engines, it&#8217;ll help to know what keywords you&#8217;re optimizing for first. That&#8217;s where performing good keyword marketing research comes in.</p>
<p>You don&#8217;t want to optimize your website for just any old keyword cluster. You really want to be strategic in your choice of keywords. You want to do some killer keyword marketing research before you settle on the keywords that you really want to highlight on your website. You should keep in mind that these keywords are going to have to fit naturally into the text of your website. You don&#8217;t want to sacrifice the quality of your marketing copy just because you need to have a specific keyword density.</p>
<p>One good method of effective keyword marketing research is to consider what kind of search terms you would use yourself if looking for the type of business or website that you run. Put yourself in your customer&#8217;s shoes and ask yourself: what would I type into the search field if I were looking for a site like this? You want to use intuitive terms, and you want to think about variations of those search terms so that you can maximize your site for the search terms that might commonly be used to find a site like yours.</p>
<p>You can also do a little digging in popular search engines. Many search engines will suggest search terms for you based on the most popular search terms that are typed in. Doing this kind of smart keyword marketing research is a key part of finding the right keywords to use for your own SEO. It&#8217;ll help you to utilize the most popular terms, and will prevent you from committing your SEO endeavor to a search term that no one will ever actually use in an internet search. It will help you to ensure that your investment into SEO for your website will be fruitful.</p>
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		<title>Why SEO and Online Marketing So Vital to a Small Business</title>
		<link>http://www.localwebgeek.com/why-seo-and-online-marketing-so-vital-to-a-small-business/</link>
		<comments>http://www.localwebgeek.com/why-seo-and-online-marketing-so-vital-to-a-small-business/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 18:54:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.localwebgeek.com/?p=350</guid>
		<description><![CDATA[Whenever there&#8217;s a change in the world of business, it&#8217;s typical that some businesses are reluctant to adapt to these changes. Changes in the market usually require that you make [...]]]></description>
			<content:encoded><![CDATA[<p>Whenever there&#8217;s a change in the world of business, it&#8217;s typical that some businesses are reluctant to adapt to these changes. Changes in the market usually require that you make changes in your marketing strategy, which often means a lot of time, research and investment of resources for the business. These days, you&#8217;ll find a lot of business owners dragging their feet when it comes to internet marketing and complaining that it&#8217;s more complicated than it&#8217;s worth. But once you understand why we need SEO (search engine optimization), and why internet marketing continues to gain steam, even though it requires a lot of investment, you&#8217;ll see that it actually provides a great return on investment.</p>
<p>The main reason why we need SEO is that we&#8217;re increasingly becoming a more digital society. People spend more and more time on the internet. They not only use it for entertainment and socializing, but also use it for research and shopping as well. This is where SEO can really come in handy. By tailoring your website to reach the people who are already going online to look for websites just like yours, you can reach a ready-made audience that does not need to be convinced of the necessity of your products or services. They&#8217;ll already be looking for you!</p>
<p>But some will argue that those who come looking for us will find us eventually anyway. Why spend time and money on tailoring our websites with SEO? The reason why we need SEO is simple: competition. If people can find your website that easily, then they can also find your competition&#8217;s website that easily. It&#8217;s necessary for you to come out ahead of your competition, and good SEO allows you to do just that. Sometimes, the only real difference between two companies is how good their internet marketing strategy is. Better SEO gives you the air of being a better company in general, as your business is the one sitting pretty at the top of the search results… in a consumer’s eyes, the ones on top are the better, more established, more trusted ones. </p>
<p>If you want everyone to know that you&#8217;re the best, then it&#8217;s important for your marketing strategy to be the best. A lot of the time, the initial perception of a business&#8217; quality of work springs not from its actual quality of work, but from the success of its marketing strategy. This is why we need SEO: it gives us the appearance of being on the cutting edge of our industry. Just be sure that you can back up that reputation with quality products or services, and you&#8217;ll be able to generate that all-important buzz, continue to grow your business and grow your ROI.</p>
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		</item>
		<item>
		<title>Small Business SEO is the Trick to Increasing Business</title>
		<link>http://www.localwebgeek.com/small-business-seo-is-the-trick-to-increasing-business/</link>
		<comments>http://www.localwebgeek.com/small-business-seo-is-the-trick-to-increasing-business/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 18:54:23 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.localwebgeek.com/?p=348</guid>
		<description><![CDATA[There&#8217;s no question now that we live in a digital age. Our first reaction to almost any need is to check the internet. Even the most basic answers can be [...]]]></description>
			<content:encoded><![CDATA[<p>There&#8217;s no question now that we live in a digital age. Our first reaction to almost any need is to check the internet. Even the most basic answers can be found through an internet search. Whether you want to know which diapers are the best or if you are trying to figure out whom the best accountant in town is&#8230; The answer is almost always the same “Google it!” </p>
<p>This is why it&#8217;s so important to have a solid presence on the internet in order to keep your business current and to stay ahead of your competitors. But there are so many websites and so much information on the internet that it can be difficult to really distinguish yourself from the pack. That&#8217;s why search engine optimization (SEO) is so important. It helps to direct more web traffic to your site so that your online business can grow with SEO.</p>
<p>If you want to see if your online business can grow with SEO, it&#8217;s important to first understand why SEO is important. When people are looking for something online, their first stop is usually an online search engine. These search engines search the internet and return results for webpages based on your search terms. A search engine can return millions of results in just seconds, but few people are going to look at all of the results that they get. </p>
<p>Most people will only look through the first few pages in order to find what they&#8217;re looking for. In fact, the majority of people won’t even look past the first few results… let alone look further than the first page. This is why it&#8217;s important to rank as high up in the search results as you can.</p>
<p>This is where a solid SEO strategy becomes important. You can optimize your website for SEO so that your website is at the top of the list for all of the most important search terms. And you can customize your SEO so that you only appear in the searches that matter most to you, such as searches in your area, if you are a local business. There are many ways to use SEO to grow your business, from very basic SEO techniques to more advanced, powerful methods that are proven to work time and time again. </p>
<p>In order to make sure that your online business can grow with SEO, you need to first decide what search terms you want to optimize for. That way, you can be sure to be found for the searches that you want to be at the top of the results for. It can help you to make the most of your investment in SEO, so that your business can experience genuine growth through savvy usage of the internet and internet marketing. The only way for this venture to fail is for you not to do it at all!</p>
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		</item>
		<item>
		<title>Harness the Power of Small Business Internet Marketing</title>
		<link>http://www.localwebgeek.com/harness-the-power-of-small-business-internet-marketing/</link>
		<comments>http://www.localwebgeek.com/harness-the-power-of-small-business-internet-marketing/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 18:53:58 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.localwebgeek.com/?p=346</guid>
		<description><![CDATA[In the business world, it&#8217;s important to stay on top of popular or growing trends. If your marketing strategies are outdated, it will make your entire company appear outdated. No [...]]]></description>
			<content:encoded><![CDATA[<p>In the business world, it&#8217;s important to stay on top of popular or growing trends. If your marketing strategies are outdated, it will make your entire company appear outdated. No one wants to give their business to a company that&#8217;s out of touch with what&#8217;s &#8220;now.&#8221; This is why it&#8217;s so important to establish an up-to-date marketing strategy. These days, online marketing is an important part of any effective marketing strategy. If you&#8217;ve set up a website for your company, that&#8217;s an important first step to take. </p>
<p>But once it&#8217;s established, you can’t stop there. The next step is to put together an internet marketing strategy that will turn your site into a lead generation machine… technology and the internet are only going to continue to grow and advance and more and more people will be using it to find what they need. This is the wave of the future.</p>
<p>Using search engine optimization (SEO) can improve your website&#8217;s ranking in internet searches. Of course, you&#8217;ll need to have a website in the first place if you want people to find you on the internet. But if that&#8217;s all you do, then there&#8217;s nothing to distinguish your website from your competitor’s sites. That&#8217;s where SEO can make a difference. Even if you&#8217;re selling the exact same product for the exact same price, a search engine will give you a higher ranking in its results if your website has better SEO. That means more leads, more customers and more sales! So isn&#8217;t it time to use search engine marketing?</p>
<p>Search engine marketing tailors your website to the parameters of the most common searches for websites like yours. Part of this is researching the keywords that people might commonly use to find a site like yours. When people type in those search terms, you want to make sure that your website comes out at the very top of those search results so that people are sure to find you and know who you are. But you&#8217;ll never know how to accomplish this if you don’t learn about SEO or at least hire an established professional who can get it done for you.</p>
<p>The longer you resist implementing SEO into your website, the harder it&#8217;ll be to catch up to the competition. You need to utilize SEO so that people can find you on the internet. If you can&#8217;t be found on the internet, there&#8217;s barely any point in having a website at all. If you&#8217;re paying attention to the world around you, then you know how powerful the internet is for a business – you have to decide if that’s going that power is going to work in your favor or against you. You know that if you haven’t done so, you should start looking into SEO strategies as soon as possible… Welcome to the future of marketing.</p>
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		</item>
		<item>
		<title>Florist Marketing</title>
		<link>http://www.localwebgeek.com/florist-marketing/</link>
		<comments>http://www.localwebgeek.com/florist-marketing/#comments</comments>
		<pubDate>Sat, 18 Feb 2012 21:24:42 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Services]]></category>

		<guid isPermaLink="false">http://www.localwebgeek.com/?p=340</guid>
		<description><![CDATA[Florist marketing today requires an understanding of and willingness to keep up with how people use technology. Traditional advertising, such as print, TV and newspapers just don’t work as well [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Florist marketing </strong>today requires an understanding of and willingness <a href="http://www.localwebgeek.com/wp-content/uploads/2012/02/YourLocalMerchantflorist3.jpg"><img class="wp-image-343 alignright" title="florist marketing" src="http://www.localwebgeek.com/wp-content/uploads/2012/02/YourLocalMerchantflorist3.jpg" alt="florist marketing" width="283" height="424" /></a>to keep up with how people use technology. Traditional advertising, such as print, TV and newspapers just don’t work as well as they once did. Most people just aren’t paying attention to them. They’re busy tweeting and updating their Facebook status. They’re on the go and using their smart phones to find what they need. That’s why it’s imperative that you are using proven online marketing techniques to reach them and stay ahead of the competition.</p>
<p align="center"><span style="color: #000000;"><strong>Potential customers will find you or your competitors online… who will it be?</strong></span></p>
<p>People are searching for florists online in your area every single week. If your florist website isn’t popping up at the top of the search results then you’re losing those would-be customers. These are people who want to order right then and there… showing in the top of search results puts your florist business right in front of them while they’re in what we like to call ‘buyer-mode’ That’s powerful. It happens without you ever doing anything or initiating… it’s <span style="color: #99ccff;"><strong>THEM</strong></span> looking for <span style="color: #99ccff;">YOU</span> because they <span style="color: #99ccff;">WANT</span> to. And if they don’t find you, then they will find a competitors site instead. Boom.Lost customer.Lost sales. We know you don’t like that!</p>
<p align="center"><strong>Local Web Geek Will <span style="color: #ff0000;">Stop</span> This From Happening…<br />
We Will Get <span style="color: #ff0000;">YOUR Florist Site</span> on <span style="color: #ff0000;">Top</span>…<br />
We Will Help You <span style="color: #99ccff;">Capture</span> Those Customers &amp; <span style="color: #99ccff;">Turn it Into Sales</span></strong></p>
<p>We know that you have spent a lot of time and money on your florist business. We know that you’ve poured your heart and soul into making it as successful as possible. So we know that you’ll see the need to bring your florist marketing into the 21<sup>st</sup> century with powerful online marketing and small business SEO. SEO? SEO simply means search engine optimization, which is how you implement techniques  to make sure search engines will display your site when someone searches for a florist instead of a competitor’s site.  It’s all about who does it and who does it well…</p>
<p>If you want your site to be found at the top of the search results then you have to beat your competitors. You have to have a more powerful SEO and marketing campaign driving your site than they do. Here at Local Web Geek – that’s all we do. We take small business sites and drive them to the top so you get more customers.</p>
<p><strong>Why Work with Local Web Geek? </strong></p>
<ul>
<li>We’ll get your site working FOR you, day in day out, pulling in customer after customer</li>
<li>You don’t have to do anything, we’ll take care of it and you just enjoy the new business</li>
<li>We’ll help you shrink the amount of $$ you pay in advertising</li>
<li>You’ll be able to measure every dollar spent</li>
<li>We’ll help you get a better ROI and continue to grow it week after week</li>
</ul>
<p align="center"><span style="color: #99ccff;"><strong>Still Hesitant?</strong></span></p>
<ul>
<li>People looking for florists in your area don’t look past the first page of search results</li>
<li>Roughly half of them will only visit the first five results (or less)</li>
</ul>
<p>&nbsp;</p>
<p align="center"><strong>Florist Marketing Made Easy. <span style="color: #99ccff;">Period.</span></strong></p>
<p>Local Web Geek’s vast experience in getting results for small businesses means we can be your secret weapon. Your florist business is the best one in town and should be the go-to business for everyone who needs your services… but they don’t know that if they don’t know you exist. They won’t bother if they have to work hard to find you. Use our talented florist marketing team to put you on top where you deserve to be and get the business you deserve to have. You’ll probably be surprised at just how affordable this small investment into your business’ future is…</p>
<p align="center"><strong>We know you’ll be amazed at the increase in business just</strong><span style="color: #ff0000;"><strong> $300 will get you</strong><strong>!</strong></span></p>
<p align="center"><strong><span style="color: #ff0000;">Contact Us Today… Get More Customers Fast</span><br />
</strong><strong>You could start seeing results in merely days!</strong></p>
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		</item>
		<item>
		<title>Marketing and SEO for Your Business Site</title>
		<link>http://www.localwebgeek.com/marketing-and-seo-for-your-business-site/</link>
		<comments>http://www.localwebgeek.com/marketing-and-seo-for-your-business-site/#comments</comments>
		<pubDate>Sat, 18 Feb 2012 21:22:03 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.localwebgeek.com/?p=338</guid>
		<description><![CDATA[We live in a digital age and these days, any business worth its salt has a website. A website can be a great way to help people to find out [...]]]></description>
			<content:encoded><![CDATA[<p>We live in a digital age and these days, any business worth its salt has a website. A website can be a great way to help people to find out about your business, and can also give potential customers all of the information they need to know about your business so that they feel more comfortable giving you their business.</p>
<p>But the internet can be a scary place for those unfamiliar with it. Knowing how to use the internet to your advantage is key, and that&#8217;s why it&#8217;s important to have basic SEO knowledge. Understanding SEO (search engine optimization) can have a huge impact on the effectiveness of your website.</p>
<p>Starting a website is an important first step in pursuing a sound internet marketing strategy. But it&#8217;s also important to help people to find your website, and utilizing good SEO is an important part of that. Basic SEO begins with deciding to use SEO in the first place when building your website. If you start with SEO in mind, you won&#8217;t have to go back after you&#8217;re finished and change a bunch of things in order to make them more SEO-friendly. This can save you a lot of time in the long run.</p>
<p>It&#8217;s also important to carefully consider what keywords to use when you&#8217;re formulating your SEO strategy. The right keyword can mean the difference between getting a few random hits through internet searches and getting a flood of traffic to your website. Basic SEO wisdom is actually just common sense, so just think about what search terms you would use if you were searching for a business like yours. Think like the kind of customer that you want to attract, and you&#8217;ll be more likely to attract them. You want as many people as possible to find you.</p>
<p>Basic SEO isn&#8217;t too difficult to understand. It can help for you to understand how search engines work, and what criteria they use to rank different websites. It can be pretty easy to gain a basic understanding of SEO from the internet, and you can make the most basic changes to your website yourself, especially as it pertains to keyword density. There are always ways to improve your website&#8217;s SEO, since the internet and the people using it are changing every day. Just be sure to reevaluate your SEO on a regular basis, and you&#8217;ll be sure to keep up with the changing times.</p>
<p>If you aren’t getting the results you need with your SEO, then you can always bring in someone experienced with more advanced marketing strategies to get your site ranked higher. The higher you rank, the more business your site will drum up for you day in and day out.</p>
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		<title>Google Places SEO Tips – Geo-targeting Your Business Site</title>
		<link>http://www.localwebgeek.com/google-places-seo-tips-geo-targeting-your-business-site/</link>
		<comments>http://www.localwebgeek.com/google-places-seo-tips-geo-targeting-your-business-site/#comments</comments>
		<pubDate>Sat, 18 Feb 2012 21:21:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.localwebgeek.com/?p=336</guid>
		<description><![CDATA[Internet searches keep getting better and better all the time. It used to be that the internet was a good place to search for general information, but you&#8217;d have to [...]]]></description>
			<content:encoded><![CDATA[<p>Internet searches keep getting better and better all the time. It used to be that the internet was a good place to search for general information, but you&#8217;d have to type in a specific location if you wanted location-specific results. But thanks to geo-location technology, search engines can find your location based on your IP (internet protocol) address, and tailor your search engine results based on your physical location as well as your search criteria. If you have a website, you&#8217;re going to want to take advantage of this. There are some great Google Places SEO tips that can help you to make the most of Big Brother&#8217;s watchful eye&#8230;</p>
<p>Google Places is a feature of Google that allows people to rate and share info about local businesses on Google. The most important of the Google Places SEO tips is to get your business on Google Places in the first place. This may seem like an obvious answer, but you&#8217;d be surprised at how many businesses are still dragging their feet in regard to getting seen on Google Places. Some businesses may not see the point at first, but once the traffic starts rolling in, you&#8217;ll see that it&#8217;s worth the time and effort to keep tabs on your Google Places stats.</p>
<p>If you haven’t bothered with Google Places yet (shame on you!), then you might be in for a surprise… many businesses are already there, just waiting for the business owner to claim their listing. So you may be on there and not even know it. That’s not good. It looks deserted and like you don’t care… even though you may not have known it was there. But customers don’t realize hat.</p>
<p>Some of the most helpful Google Places SEO tips are simply standard practices of good SEO. You should make sure that your website is SEO-friendly. You should check your keyword density to make sure that you&#8217;re optimized for the most common search terms for your business or industry. If you combine good SEO strategies with an active account on Google Places, those two things can combine to create a jump in your web traffic that you won&#8217;t believe. It&#8217;s amazing how combining two simple strategies can yield such great results.</p>
<p>Finally, do your best to make the most of your Google Places account. You can have up to ten photos and five videos of your business. Make sure that they&#8217;re nice, and that they&#8217;re interesting and informative. Invest a little to make them reflect better on your business. Take advantage of all the different categories available to you. This will maximize your exposure. It&#8217;s so simple to use these Google Places SEO tips that it&#8217;s a wonder that more businesses don&#8217;t take advantage of it. But you should do your best to get started as soon as possible so that you can establish your presence on Google Places.</p>
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		<title>SEO Keywords – The Foundation for Any SEO Strategy</title>
		<link>http://www.localwebgeek.com/seo-keywords-the-foundation-for-any-seo-strategy/</link>
		<comments>http://www.localwebgeek.com/seo-keywords-the-foundation-for-any-seo-strategy/#comments</comments>
		<pubDate>Sat, 18 Feb 2012 21:20:37 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.localwebgeek.com/?p=334</guid>
		<description><![CDATA[The marketing world changed forever with the invention of the internet. In this new digital age, internet marketing is just as important as marketing your business in more traditional media, [...]]]></description>
			<content:encoded><![CDATA[<p>The marketing world changed forever with the invention of the internet. In this new digital age, internet marketing is just as important as marketing your business in more traditional media, such as television, radio, and print. Marketing on the internet can seem like a complicated thing to do, and there are many variables to consider as you formulate your marketing strategy. </p>
<p>Utilizing search engine optimization (SEO) on your website should be an important part of that strategy. But it&#8217;s also important for you to find the proper keywords to direct that strategy. Finding good keywords for your site can be a challenge, but it&#8217;s an important one to take on.</p>
<p>One of the reasons why finding good keywords for your site is so difficult is that there are so many keywords and keyword phrases that you could potentially use. Because most websites have fairly limited space, you have to be careful to pick and choose only those keywords that will help to boost your site&#8217;s search engine rankings and, therefore, help people to find your site more readily when they&#8217;re searching the internet for a site like yours. It&#8217;s important to choose keywords that are popular, but that are still specific to your website.</p>
<p>Finding good keywords for your site should start with common sense. What kind of things do you think people would be searching for when they find your site? What kind of question do you think your site is the answer to? Answering these simple questions can lead you to some simple keywords and keyword phrases that could at least provide a starting point for your search for the perfect keywords to drive your SEO. Most people are pretty simple when it comes to internet searches; they keep things pretty basic so that they can get a lot of results, and then they narrow their results from that point.</p>
<p>You also want to consider your site specifically when you&#8217;re finding good keywords for your site. You want to find that perfect balance between specificity and popularity in the keywords you consider for your site. You may also want to consider using a combination of both on the pages of your website so that you get traffic to your site from both of these types of keywords. Finding the right keywords can be the key to unlocking the potential of your website to bring in more customers and get your business out there.</p>
<p>There are free tools out there you can use to help determine the best SEO keywords for your site, like Google’s Adwords keyword tool. However, you’ll need to understand what to look for and how to determine which keywords will be profitable. If you hire a professional to do it, they have extensive knowledge and will likely use advanced methods, such as competitor research. If you’re serious about ranking your site and getting more business, be prepared to spend a considerable amount of time learning SEO or simply hire someone who can get it done fast and get it done right the first time.</p>
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		<title>Business Marketing in 2012 – Online Marketing</title>
		<link>http://www.localwebgeek.com/business-marketing-in-2012-online-marketing/</link>
		<comments>http://www.localwebgeek.com/business-marketing-in-2012-online-marketing/#comments</comments>
		<pubDate>Sat, 18 Feb 2012 21:19:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.localwebgeek.com/?p=332</guid>
		<description><![CDATA[Online marketing becomes more important with each passing day. We live in a digital age, and more and more people are making the internet their default search medium. This means [...]]]></description>
			<content:encoded><![CDATA[<p>Online marketing becomes more important with each passing day. We live in a digital age, and more and more people are making the internet their default search medium. This means that they&#8217;re looking to the internet to get recommendations for products and services. This is a huge opportunity for business owners to add internet marketing to the more traditional methods of advertising, such as television, radio and print. </p>
<p>The basics of online marketing and its advantages are pretty simple and easy to understand, which is what makes it such a great way to advertise. You’ll find that the return on investment can be quite impressive when compared to traditional marketing methods.</p>
<p>As with all marketing, the goal is to reach a specific audience that&#8217;s already looking for the products or services you&#8217;re providing, as well as to reach people who may need your products or services, but are unaware that they do until you show them their need. This is what we call your &#8216;target audience&#8217;. Traditional advertising and marketing can help to do this, but the new medium of the internet provides exciting new opportunities to improve your return on investment.</p>
<p>While the basics of online marketing and its advantages have the same basic foundation as marketing in general, there are some advantages to internet marketing that are unique to this medium. One of the major advantages is that people generally come to the internet looking for something specific. This means that, if they come across your website, they&#8217;re probably looking to buy whatever it is you&#8217;re selling. You won&#8217;t really need to convince them that they need the product or service that you provide. They&#8217;ll be coming to you because they already know that they need what you&#8217;ve got. You don’t get any more targeted than that now do you?</p>
<p>Marketing is a key part of any business strategy, and you&#8217;ll want to be sure to stay on the cutting edge of this aspect of your business. If your marketing methods are outdated, that&#8217;s a reflection on your company. The last thing you want is for people to think that your company is outdated. If you want to stay current and relevant, then it&#8217;s important for you to learn the basics of online marketing and its advantages. This can really help you to take your marketing strategy to the next level, and to reap the benefits of that.</p>
<p>Some of the things that you’ll need to understand and implement in order to stay competitive are seo (search engine optimization to help your site rank higher in search engines like Google), social media and PPC (Pay-per-click marketing). If you have the time and patience, you can learn a lot of it on your own by researching them on the internet. But there are also professionals whose business is solely to help other businesses market themselves online.</p>
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